Performance marketing, centralised

The supplier has the product.
The media buyer knows how to sell it.
A real alliance.

RoyLead puts advertisers and media buyer teams on the same ledger: every click, lead, confirmation and delivery is tracked once and both sides see it. Whoever sells invests their own budget. Whoever buys pays for results only.

Free — no card, no subscription.

Advertisers & suppliers

Product, offer, price per result. No upfront ad budget, no monthly fees.

The ledgerClick · Lead · Confirmation · Delivery · Payout

Media buyer teams

Traffic, creatives, landing pages and tech. They invest their own budget and earn on valid results.

250K+

clicks and leads tracked on the platform

5,000+

cash-on-delivery orders delivered

30+

active media buyer teams

7

affiliate networks integrated

Two sides, one marketplace

Which side of the table are you on?

The same engine serves whoever has something to sell and whoever knows how to bring customers. What changes is what you put on the table — and what you risk.

You have a product or a service

Companies, e-commerce, cash-on-delivery suppliers. You publish the campaign, teams take it from there.

  • You pay for results onlyYou decide what a lead or a sale is worth. Duplicates, tests and invalid contacts are filtered out and never charged.
  • Your brand stays yoursEvery ad, image and video goes through your approval before it goes live.
  • Teams with a name and a track recordNot anonymous affiliates: you see who works on your campaign, the results they already delivered and reviews from other advertisers.
  • Cash-on-delivery chain includedOrder confirmation call, warehouse, label and COD payment: follow every parcel to the customer's door.

You know how to drive traffic

Media buyers and teams buying ads on Meta, TikTok and Google. Pick the offer, the rest of the stack is already here.

  • Offers ready to promoteAdvertiser campaigns and supplier products at stock price: you set your own margin.
  • A clean pixel by designCancelled leads never become events. Confirmed ones are worth what you actually get paid: €30 at 55% = €16.50.
  • Real ROI and max CPLOnly what gets confirmed and paid counts. A statistical model estimates your approval rate and tells you how much you can spend per lead.
  • The whole stack includedDomains, landing pages, forms, WordPress plugin, integrated networks, Meta campaign export and automatic team commissions.
How the money actually works

Real payments, not an opaque middleman

RoyLead never touches the money for goods, shipping or commissions: it moves through Stripe, directly between seller and buyer. We only keep the ledger and take our fee.

Stripe

Every payment goes through Stripe: the seller collects into their own account, invoices themselves, and is accountable themselves. RoyLead is never in the middle of the money.

Method 1

External networks

The original method: the media buyer works with existing affiliate networks — the network manages the offer, whoever brings traffic earns per result.

Method 2 · Internal suppliers

Stock

The media buyer buys lots from the supplier — a direct payment via Stripe, the supplier collects and invoices themselves. From there the goods are theirs: they handle COD shipping and the courier pays them the collected cash-on-delivery amounts directly. No contract to sign — the ready-made connections in the platform are used.

Method 3 · Internal suppliers

Affiliate

The supplier handles shipping the product themselves and pays a commission to the media buyer for every confirmed result. The commission stays held until the order is confirmed, then Stripe transfers it automatically — no manual bank transfer, no taking anyone's word for it.

In both internal-supplier methods, media buyer and supplier see the same tracking ledger: clicks, leads, confirmations and deliveries. Neither side has to trust the other's number.

The relationship always stays between supplier and media buyer: RoyLead only provides the tools to work together, and works to keep the environment transparent, clear and surprise-free.

Marcello Vocale

I built RoyLead with one clear goal: to let media buyers make decisions based on real data, not on gut feeling. But RoyLead is also for anyone with a product or a service to promote, looking for professionals who can turn its potential into concrete results. It's an ecosystem where suppliers, companies, media buyers and professionals can meet, work together and grow together, sharing transparent data and paying for the results actually achieved.

Marcello Vocale Founder of RoyLead

What they say about us

Worked with us? Leave your review, message us on Telegram

Thanks to RoyLead I found experienced media buyer teams, able to really make the most of my products and turn their potential into concrete results. A collaboration that let me increase sales and grow the business.

Sara Garofalo

CEO · Sekhmet team

RoyLead saves me hours of work: I connect the campaigns, check the real ROI and see straight away where to raise the budget.

Lisa

Media buyer

Marcello is building an interesting project for anyone working in performance marketing and lead management. RoyLead was born to simplify day-to-day work and bring multiple networks together in a single environment. Congratulations on the initiative and the passion he puts into it: I'm sure the platform will grow fast and become a reference point for anyone doing affiliate marketing.

RoyLead is an ambitious project that aims to make the work of anyone in affiliate and performance marketing simpler and better organised.

With RoyLead I finally have campaigns, leads and real ROI under control in a single platform. I save time, automate lead forwarding and make decisions based on data, not on gut feeling. On top of that, I've found new suppliers and partners to grow my business with.

Thanks to RoyLead we've made working with media buyers simpler: leads sent automatically, more accurate data and performance always under control. An integration that lets us work faster, more transparently and more efficiently.

With RoyLead I finally have everything under control: real ROI, leads forwarded automatically and clean data to optimise campaigns without going by gut feeling.

Eduardo

Media buyer

The shared ledger

From the click to the cash collected

Six steps, one record. Neither side has to trust the other's report: they look at the same row.

01

Ad

The team builds creatives and landing pages, and pays the ad spend out of its own pocket.

Media buyer
02

Click

Every click is tracked with domain, landing page and source — even when the network is offline.

Platform
03

Lead

The order lands recorded in real time. Duplicates and fake contacts filtered right away.

Platform
04

Confirmation

The order is confirmed by phone before shipping: no parcels sent for nothing.

Call centre
05

Delivery

Label, tracking and cash on delivery: the parcel status updates the ledger by itself.

Courier
06

Payout

The advertiser pays for the valid result, the team collects its share. Same numbers.

Both
Comparison

Agency, CPA network or RoyLead?

The risk moves to whoever runs the campaign, without either side giving up visibility on what happens.

Project-based agencyCPA networkRoyLead
Who risks the budgetYou: fees and budget upfrontThe affiliates, but in the darkThe teams: they invest their own budget
What you seeA monthly reportA panel with totalsEvery lead and sale, in real time
Who controls the brandYou, at every revisionNobody: creatives never approved by youYou: creatives go live only after your approval
Who works on the campaignA single agencyAnonymous affiliatesTeams with a name, track record and reviews
When you payUpfront, no matter whatPer result, after the network's filteringPer result, on data you can see

Three features that change how you run COD campaigns

Advanced optimization strategies most affiliates never use — built directly into RoyLead.

Clean pixel

Stop inflating your pixel

Most trackers send your pixel the full payout, even when only a fraction of leads are approved. RoyLead automatically sends the effective value: payout × real approval rate. Meta, Google and TikTok optimize using what you actually earn — not an inflated number.

€30€16.50to the pixel — €30 payout × 55% approval
Laser Tracking™

Filter invalid leads before they reach your pixel

Some COD leads are cancelled within minutes because of invalid numbers, duplicates or unreachable customers. Delay the conversion event by 30 or 60 minutes: if the network rejects the lead during that window, the event is never sent to your pixel.

Form submitted→Wait 30–60′→Clean pixel
Real ROI + Cost Cap

Know the maximum CPL you can afford

RoyLead continuously analyzes your real approval rate, payout and target ROI. It then calculates the maximum amount you can pay for each lead while remaining profitable. Scale, watch or stop each campaign using one clear number.

Max CPL€18.15to stay at +60% ROI
Campaign A€12Scale
Campaign B€17Watch
Campaign C€24Kill

Powered by a continuously updated Bayesian approval-rate model.

Free — no card, no subscription.
Inside the platform

Start with tracking. Scale into the complete COD operation.

RoyLead begins by connecting your traffic and affiliate networks. When you're ready, you can also source products, confirm orders and manage shipping without changing platform.

Traffic

Multi-network tracking

FlamyFox, WorldFilia, Nutrafilia, adRice, ItaliaDrop and DR.CASH in a single dashboard.

Traffic

Server-side pixel

Events sent to Meta, Google and TikTok only after validation. No adblock, no iOS.

Traffic

Domains and landing pages

Landing pages hosted on the edge, forms included, WordPress plugin and domain connected in minutes.

Creative

Creatives and Meta export

Your team's creative gallery plus a ready-made campaign to import into Meta Ads Manager.

Sale

Order confirmation

Customer call, order states and notes: the order ships only once it is confirmed.

Sale

Warehouse and shipping

Stock, labels, tracking and cash on delivery wired to the courier. No spreadsheets.

Money

Commissions and withdrawals

Team shares computed on real-time profit, payments tracked down to the bank transfer.

Trust

Team reviews

Track record verified on the platform and advertiser reviews: reputation is a data point.

Community

Feed, chat and forum

Media buyers, advertisers and suppliers meet, talk and close deals inside RoyLead.

One-click integrations with the platforms you already use

Meta AdsGoogle AdsTikTok AdsTaboolaPropeller Ads

WordPress plugin or HTML on Cloudflare Workers — blazing fast, effortless tracking

Free — no card, no subscription.
RoyLead inside your AI

Run the platform by talking to it

RoyLead connects to Claude, ChatGPT, Perplexity and Lovable through the Model Context Protocol. From the same chat you already work in: build the landing page, connect the domain, read your leads and check ROI. Actions run with your own permissions, exactly as if you were in the dashboard.

MCP server address
https://api.roylead.com/api/v1/mcp

Paste it into the Claude or ChatGPT connector: you sign in with your RoyLead account and authorise it, no key to copy.

How to connect it
  • Have the landing page built in chatMarket research, copy, image prompts and publishing to your domain: describe the product and the page takes shape right there.
  • Ask for leads, ROI and campaigns"How many leads today?", "what ROI is campaign B doing?": answers come from your data, not from guesses.
  • Sensitive actions stay outPassword, 2FA, billing and team deletion happen in the dashboard only. You can revoke the key whenever you want.
A Claude chat connected to RoyLead reading an offer and writing the article
Who it is for

Anyone with an offer to promote

You don't need a marketing department: you need someone who can bring you customers. On RoyLead you find them, and you pay on the results that actually reach you.

Suppliers and manufacturers

Put the product in the catalogue: media buyer teams take it to market for you.

Real estate

Viewing requests and valuations on real properties, filtered by area.

E-commerce and shops

Direct or cash-on-delivery sales, with the shipping chain already connected.

Professionals

Lawyers, accountants, consultants: qualified consultation requests, not email lists.

Gyms and wellness centres

Free trials and memberships: you pay for who shows up, not who scrolls the page.

Schools and courses

Enrolments for language, IT and training courses: you pay for the interested student.

Restaurants and venues

Bookings and events: fill the empty nights without running campaigns yourself.

Medical and dental practices

First visits and quotes: you pay for the contact who actually asked for an appointment.

In all these cases you don't front any ad budget: you only pay for the contacts or sales that reach you and are valid. Whoever brings the traffic invests their own budget — if they bring no results, it costs you nothing.

Landing pages

Your landing pages, on Cloudflare's network

Tell the AI what you want, and the landing page is live. No hosting to buy, no server to configure, no technicalities.

Published landing pages live on the Cloudflare network, the same one carrying a huge slice of the web: they load fast anywhere in the world and hold up to the traffic spikes of a campaign that scales.

  • Written by AI, in real HTMLDescribe the product and the angle: Claude, ChatGPT or the editor turn it into a complete page, which you can then tweak however you like.
  • Live in one clickYou publish, connect the domain and the page is reachable. No FTP, no hosting to renew, no certificates to manage.
  • Fast where your customers areThe page is served from the node closest to whoever opens it: fast loads even on mobile, which is where the traffic lands.

You never get stuck

A complete guide center and in-app support: setup, integrations, optimization. Every step explained.

Meet the people behind the numbers

Find media buyers, suppliers and affiliate networks. Share results, discover new offers and build partnerships you would not find working alone.

Social Feed

Share wins, ask questions, and learn from top affiliates in our public feed.

Direct & Group Chat

Message other media buyers directly or create group chats for your team.

Discussion Forum

Start threads on strategies, opportunities and questions. Get answers from the community.

Global Leaderboard

See who's performing best. Compete, learn, and get inspired by top performers.

Telegram groupCompare notes with other media buyers, share results and stay up to date in real time.Join the group

RoyLead is free.

No subscription. No expiring trial. No card required.

Everything included, for every team

Tracking, pixels, landing pages, network integrations, order confirmation and stock management: all at no cost. You only pay for what you actually use — the shipping label when you ship COD, and the platform fees listed below.

Questions? Answers.

RoyLead is the ecosystem that connects suppliers and media buyers, and gives both the tools to work together efficiently: ads, landing pages, tracking, orders and payments in a single platform, with the same data in front of both sides.

Network dashboards only show what happens AFTER the lead is sent. Roylead shows you the full picture: which domain, which landing page, which ad set generated each lead — and at what cost. That's how you know what to scale.

Most users are tracking within 5 minutes. Connect your ad account, install the WordPress plugin, link your domains and offers, and you're ready to go.

We currently support FlamyFOX, WorldFilia, Nutrafilia, adRice, ItaliaDrop, and DR.CASH. We add new networks based on user requests — just ask.

Your API keys and sensitive credentials are encrypted at rest and protected in transit. RoyLead does not sell your data and processes personal information in accordance with its privacy policy and GDPR obligations.

There is nothing to cancel: RoyLead has no subscription. You can stop using the platform whenever you want, and your data remains yours.

RoyLead is free — no subscription, no trial countdown, no card required. The only fee is a small flat charge per shipping label when you ship COD orders through the platform.

One side's product. The other side's traffic.

Publish your campaign or pick your first offer to scale: either way it takes a few minutes.

Free — no card, no subscription.